MAYUMIPUBLISHING.COM
Graphic design is the creation of visual compositions to solve problems and communicate ideas through typography, imagery, color and form.
There's no one way to do that, and that's why there are several types of graphic design, each with their own area of specialization.
Though they often overlap, each type of graphic design requires specific sets of skills and design techniques.
Visual identity graphic design is exactly that: the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and color.
Designers that specialize in visual identity graphic design collaborate with brand stakeholders to create assets like logos, typography, color palettes and image libraries that represent a brand's personality.
Visual identity graphic designers must possess a general knowledge of all types of graphic design in order to create design elements that are suitable across all visual media.
When most people think of graphic design, they think of designs created for marketing and advertising.
Since people will always find visual content more engaging, graphic design helps organizations promote and communicate more effectively.
In addition to being proficient in several graphic design, layout and presentation apps, they must also be familiar with production for print and online environments.