Incorporate testimonials and/or reviews
Its very important to get positive feedback from existing customers. This will provide you with additional confidence in the work theyve done for you and will likely motivate them to deliver a better service in the future. There are numerous ways you can get testimonials or reviews so make sure you research the options thoroughly.
Search Engine Optimization (SEO) and Keyword Optimization (KRO)
SEO or Keyword Optimization are key aspects of web design that are often overlooked. Most companies that do web design are only focused on the design aspects of a website, neglecting the fact that SEO is equally important.
Search Engine Optimization is the process of making a website appear in the search engines at the highest search engine placement. When it comes to appearing in the top ten search results for a particular search term, you need to ensure that you don’t only get the most important keywords into the design, but that you also focus on making the page as SEO friendly as possible.
As an example, if you are trying to rank as high as possible in the search engines for a product category that includes all products, you would not want to put all your eggs in one basket. You would want to ensure that you have multiple products within your basket. Of course, in this example you want to ensure that the basket isn’t so full that it takes up too many search results pages.
You can also ensure that the page is as search engine friendly as possible by ensuring the page load speed is fast. Load speed has become a very important aspect of the competition to appear in the top ten search results pages. If the page loads too slowly, users may not stay on the page long enough to see your page.
Even if your page is extremely powerful and has tons of data within it, if it loads too slowly, users may just click away.
Many of the search engines are now ranking the pages based on the load speed of the page. When it comes to your page being SEO friendly, be sure to do some work on the page to improve load speed.
Another aspect of web design is the navigation. While the web designer is focusing on your design and SEO, it is essential that you work on your navigation to ensure your users are easily able to find the pages on your site. It is important to have a sitemap that is submitted to the search engines and used for indexing purposes, but it is also important that your site is designed with great attention to detail to ensure users can quickly and easily find information on your site.
There are also some web design elements that are critical for SEO. It is essential that you create pages with proper heading tags and descriptions that are optimized for search engines. The H1 tag is also important and as a general rule, use the H1 tag for all your main heading.
When it comes to the Meta Tags, there are also some important tags that are critical for SEO. It is essential to get keywords that relate to your pages and have a lower competition. There are also some tags that are crucial and should be used as much as possible to ensure that the SEO value is maximized. There are some essential keywords that have different characteristics. Some are more commonly used than others.
The first area that is critical for SEO is the page title tag. It is essential to use a tag that is specific to your pages that relates to the title of the page and has a low competition. A page title tag that does not have all of these can often be seen as spam by Google. You can use more than one keyword in the tag if it relates to a page that has multiple keywords. In the H1 tag, you can include some important keywords as keywords that relate to the page. Google can often see the page as spam if more than two keywords are used. The description tag is also important to ensure that the page is SEO friendly.
The meta charset tag is also critical. This is important because Google tends to go with the HTML version of the content that it has indexed. The charset of the content should be decided after much analysis of the page, especially considering the character set of the user that is accessing the page.