This past fall, someone took it to a new level by hiring a specialist to look at the Web and use the rules that exist within the Web to help the specialist gain an unfair advantage. The specialist (let’s call him Bob) did what any good Web marketing person does: he followed the rules. He had a great system in place, and it worked. Bob was given a list of keywords to target, and he went to work. Unfortunately, when the time came to execute his plan, the keywords weren’t on the list. That’s what bothers me about this particular activity. You can’t game the rules. You can’t fake it.
Let’s get back to our client. She wants to have an edge over her competitors, so she decides to hire Bob to assist her in the creation of search engine optimizations, or “SEO” on her site. Bob begins to follow the rules, but not before he gets the job done. What’s his alternative? He can use the techniques that he’s seen work in the past, or he can use old school tactics to get ahead in the market. He can’t have it both ways. He can’t pretend that he follows the rules, but then use those same tactics that he used in the past.
If you’re doing a search for “SEO” techniques, your top result is going to be the site that is offering the best results. The key to doing a search is to have a clear understanding of what you’re looking for. To have a clear understanding of what you’re looking for, do a search for “SEO” techniques, “how to SEO” techniques, or “SEO” techniques. You’ll find more than enough information that will help you achieve a clear understanding of what you’re looking for.
If you’re looking for ways to rank higher in the search engines, your best bet is to hire a company that offers search engine optimization, or SEO, techniques. One good method for ranking higher in the search engines is to use key word advertising. Key word advertising is a way to position your site to appear at the top of the results page when you search for specific keyword phrases. Once you’ve created the page of your dreams, you can then pay someone to take your page down, and have it appear on the top page. That way you’ll get your money’s worth, and you’ll get to appear at the top of the search results page for your keyword phrase.
If you’re looking to rank lower in the search engines, your best bet is to hire a company that offers content marketing, or PPC advertising. Once you’re familiar with the tools available to you, and you’ve identified your ideal prospects, you can advertise for them in all of the major search engines. Once you’re familiar with how you’ll get results, and what tools you’ll use, then you can identify what competitors are ranking at the bottom of the results pages for your keywords. You’ll then identify ways to overtake them, and to rank lower in the search engines.
The key is to identify your ideal prospects and then identify the keyword phrases that they’re searching for, then find more opportunities to position yourself at the top of the results pages for those keywords. Once you’re positioned at the top of the results pages, you can find ways to dominate the organic results pages, and to position yourself lower in the SERPs. This is a method that can take years to get right, but it’s one of the most effective marketing tools you’ll ever use.
The power of social media is something that we’re seeing highlighted by more and more companies, because it’s such a faster way to get your message out. There’s no waiting for articles to get written and published. You can just put your content up as soon as you have it. And because it’s a much quicker way to get your message out, it’s a way that we’re seeing more and more SMEs adopting, because it’s a way to get your content out there and dominate the conversation. Once you’re using this method, then you can use it to leverage your presence on social media, to drive more traffic to your site, to get your content seen and to dominate the conversation.
In terms of social media, the one that we see most often is LinkedIn, but Facebook is starting to get attention too. Once you’ve got a profile, you can use it as a way to drive traffic to your site. We’re starting to see a lot of companies who’ve got great profiles, but don’t necessarily use them as a way to drive more traffic to the site.
In terms of marketing a company, this is one of the quickest, fastest ways to dominate the conversation. You need to position your company to be at the very top of people’s minds. Once you’re at the top of people’s minds, then you can start to dominate the SERPs. And once you’re at the top of the SERPs, then you can start to dominate the conversation.
Because this is such a powerful way to leverage a company’s presence, you need to be on the lookout for opportunities to leverage your presence and take your brand to the top. Once you’re there, you can use it to drive more traffic to your site, and also use it to dominate the conversation, because you’re at the top of the conversation.