Top brands use social media to engage with customers

Learn how top brands are engaging with their customers on social media.

There are strategies to go beyond passive scrolling.

Customers become part of the brand through community.

Making celebrities into trainers and turning them into marketers.

These brands have built large followings through unique engagement tactics.

The cycle of influence is fed by customers.

There is no one size fits all solution.

The key things to know about effective use of social media.