Using Social Media to Leverage Your Presence

Someone took it to a new level this fall by hiring a specialist to look at the Web and use the rules that exist there to give the specialist an unfair advantage. The specialist (let’s call him Bob) did what any good Web marketer would do: he adhered to the...

How to Design a User-Friendly Website

From time to time, you can judge a book by its cover. And when it comes to websites, you can almost always judge them by their covers. The overall look of your site can have a significant impact on each user’s experience. Visitors will rarely invest their time...