Using Social Media to Leverage Your Presence

Someone took it to a new level this fall by hiring a specialist to look at the Web and use the rules that exist there to give the specialist an unfair advantage. The specialist (let’s call him Bob) did what any good Web marketer would do: he adhered to the...

How to Design a User Friendly Website

From time to time, you can actually judge a book by its cover. And when it comes to websites, you can almost always judge them by their covers. Your sites overall aesthetic can make a world of difference to each individual users resulting experience. Despite how many...