If you’re running a business, you’ve probably heard all about content marketing. But what is it exactly?

Content marketing is an inbound marketing strategy that involves providing high-quality content to your customers and prospects. When they visit your website, they get something informative and relevant to them, something of value.

Is this just the latest marketing craze, or does this strategy really work?

It works! A good content marketing strategy can work wonders!

This marketing strategy is exceptionally good at attracting and engaging an audience. It has proven to be one of the most effective digital marketing strategies that brands can implement to reach and communicate with more quality leads and potential customers.

This article will discuss the five main advantages of content marketing. We will explain how this inbound marketing strategy can dramatically improve the manner in which you reach out to and engage with your target audience.

The 5 Main Advantages of Content Marketing

1. Content marketing creates opportunities for conversations.
One of the most important advantages of a content marketing strategy is that it will help your company create more opportunities for conversation in the long run.

Research has shown that companies that consistently post meaningful content end up experiencing significantly more conversations. In fact, their conversation rates are almost six times higher than competitor companies that don’t use content marketing.

Even though content marketing may require a huge investment in time, resources and money, it does pay off in the end with far more engagement.

2. Relevant, informative and helpful content will drive more traffic to your website.
Consistently posting blogs that are interesting and engaging will definitely attract more traffic over time as readers start sharing your posts.
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According to HubSpot, more is better.

They found that companies that posted more than 16 blogs a month attracted nearly 3.5 times the web traffic as companies that only posted 4 or fewer blogs a month.

If you want to drive more traffic to your site, consistently post high-quality blog content several times a week at minimum.

3. Increase brand awareness with helpful content that excites and engages your audience.

Let’s get real.

There are plenty of people out there who would love your products and/or services, but they simply haven’t had the chance to learn anything about you or your brand.

By creating and posting helpful content that your target audience finds value in, you can connect and engage with these leads to increase brand awareness.

Building brand awareness is a major advantage of content marketing.

4. Quality content is a great way for your company to educate customers.
Your existing and potential customers have a problem or issue that your products and/or service can solve for them.

There is no better way for them to find out how you can help them overcome their challenges than by posting blogs about your solutions.

It’s important that you write on topics involving your customers’ most severe pain points. This helps them to fully understand what they need to do to solve their problems.

5. Quality content will help you gain the trust of your target audience.
The more you are able to educate your audience with quality content they find useful, the more trusting they will become over time.

By offering solutions to your target audience regarding their most challenging issues and pain points with your blogs and other forms of content, they learn to trust you.

This allows you to form a relationship with your customers and as you continue posting blogs of value, this relationship grows as does their trust in you.