The client will be the one to decide how and when they are updated. Allow enough time for the search engines to crawl the site and decide the theme, but not too much. We’ll arrange everything to meet your needs and goals. This is, after all, an SEO process, not a development process. The majority of clients would rather have a maintenance plan than a development plan. If you’re short on time, make a development strategy. We’ll move the project around till it’s right for you!