1. Set up your YouTube Channel
Once you have created your YouTube Channel, you need to make sure it ranks high on the search results. The goal of this step is to get more viewers to discover your videos. To do so, you can add related videos, make sure your descriptions are intriguing, use relevant keywords and phrases and create interesting titles and descriptions. Lastly, make sure your channel is complete with no blank spots in your profile.
2. Optimize your videos for SEO
In order to receive a good rank on search results, you have to optimize your videos for SEO. This optimization procedure improves your page’s relevancy to your audience and helps it to rank higher in the search results. To do this, you have to add related videos to your channel, add your website’s URL to your videos and add your website’s URL twice to the top of your description. Lastly, add a front link of your site to your video description.
3. Optimize your website
To receive a good rank on search results, you have to submit your website to Google and other search engines and make sure your URL is prominently displayed on the site. To do so, you have to make a good description about your business and add a backlink of your site twice to the description. Lastly, add relevant keywords to your site’s description.
These steps require time, which is why you should have a primary strategy which is building your YouTube Channel, creating videos, optimizing them and submitting them to search engines. However, there is a secondary strategy which is building your website.
It is because your secondary strategy depends on your primary strategy that you should have a secondary one which is promoting your website on social networks. To do so, you have to submit your site to social networks, which means having thousands of social followers is not enough. You have to have followers of key social networks such as MySpace, Facebook, Twitter and LinkedIn. However, to get high rank on search results, they have to discover your videos and your website needs to have high relevance to your audience.
Besides, to get high rank on search results, your site has to have a high page rank. You have to have a page rank of three or less on the search engines. To get a high page rank, your site has to have the following features: a) relevant target audience – your audience has to be defined by the description and tags. b) keyword rich content – you have to have keywords in your description, tags and video title. c) video is the most important part of the strategy because it has to match the target group’s interests.