Let’s jump right into some of the findings.
1. 10 out of the top 25 blog posts are actually authored by the same person. This also happens to be the top 10 most popular posts.
2. These top 10 posts account for nearly 40% of all Social Tallies.
We also tried to get a feel for the kind of content shared through the social share buttons. As you can see in the chart below, blogs were more likely to share videos (52%) than articles (44%).
As you can see, most articles shared by the average author are longer, at 400 words or more. But, with 56 % of short videos and a 54% share of social share buttons, it’s no surprise that short videos and short blog posts account for a higher share of viral content on the web.
Research suggests that it may not be the length of the content that is driving its popularity, but instead the quality of the content. You can use blog posts to complement the content you create and publish on your website. For example, if you own a website for adult salsa classes, you can write a blog about your own experiences taking a salsa class. If people love reading about your salsa experiences, you could be encouraged to create a short video to explain your own salsa class and post it on your blog. And you can receive a piece of the viral content action if people share videos, which they will if they enjoy your content.
It’s a win-win situation. You earn more traffic from viral content, as well as a share of the social share buttons that people will share with their friends. This helps you improve your search engine ranks while also increasing the account share of your social share buttons.
Use videos on your blog
If you have a website that shares a similar niche to the one you are marketing, use the videos on your blog to create another form of content. If you like videos and people enjoy reading your blog, you might want to share your videos on your blog. If you get a share of the viral content action, you can get an additional boost in your search engine rankings, as people will share your videos with their social network.
It’s very easy to add videos to your blog. This may be done with popular video platforms such as Flip Video, as well as any video editor. You can customize both your videos and your website. You can insert images. Also, if you have a website dedicated to a single product, you may post videos about that product to help promote it.
As a result, adding videos to your website is easy. However, the difficulty arises when visitors to your website leave comments asking for more videos. And you’ll have to figure out how to incorporate this into your viral content so that people share your videos on social media and they go viral.
Now, based on the type of video you’re making, you’ll have to figure out how to include that into your viral content. If you’re creating a video to promote an affiliate program, you should regularly embed it in your blog. You don’t have to worry about this if you’re making a video to sell a product.
You can submit the video to YouTube. You can upload your video to several video-sharing sites. And in these cases, you may notice that a large number of your videos are receiving a lot of traffic, attention, and comments. And that’s a good thing!
As a result, you can start a video on your website. On your video site, make a video. Then, using the video, promote the thing you’re selling. You may then build a new video and submit it to several video-sharing sites to see how much traffic it gets. However, just as you would when starting a blog, you must manage the comments on your videos, and you must also manage the traffic on your videos.
So, the greatest advice is to simply start a video and make a few about the product you’re promoting. After that, turn your video into a web page. After that, simply manage your video as you would your blog. And, if you’re having a good time with video, more videos and traffic is the ideal outcome. This is where video effectiveness comes into play.