The above tips are not intended to discount the need for skilled SEO services but when you are in the process of getting them, a set of goals are good.  Don’t let them be the end-all-be-all of your search engine marketing campaign. It will only make things much harder than they need to be. The following tips may also help you in better comprehending the method and results of these services. SEO is a complex process that should only be undertaken by someone well-versed in the terms and conditions of search engines as well as the algorithms that regulate them.

SEO is a science, not an art, according to Jack Ma, the founder of the Internet. Even though the truth of that remark is unpalatable, it is simple to accept, and Jack Ma knows what he is talking about. When you’re learning from someone, it’s a different matter, and in that case, your best bet is to ask them the right questions. We discovered that these services have some common elements and a few that are distinct during our quest to learn more about SEO and its role in an Internet marketing campaign.

One common element is to analyze your website and come up with keywords that best describe your website. Some of the common things that are performed are semantic analysis (keyword density, titles, meta tags), on-page optimization (keyword-rich content, keyword placement, alt tags, navigation links), and Off-page optimization (link popularity, anchor text, incoming links, page rank, backlinks, article marketing, article directory submission, blog submission, video submission). In the same breath, we were also reminded that the search engines do not approve of the keywords as they do not view the page.

Also one of the common things performed by these services is keyword inclusion on incoming links. Links can be a bad sign, in that the search engine found a competing site and this could harm your rankings. Keyword inclusion has been used for several years by SEO services to promote their business. This practice was recently ruled as an unfair method of SEO in France. In the UK, keyword stuffing was ruled as an unfair method of SEO in 2002 and banned in 2004.  In fact, Google mentioned this regulation as the justification for the rule. In the same manner, these services make sure that their keyword is present on a high proportion of the links, however, with an additional check on the content. As we’ve seen, one of the common things performed by these services is keyword inclusion on anchor text. If the anchor text contains the keyword the service is satisfied. However, if there is too much of it, this is what the service makes sure of. Also, the anchor text has been used as an effective factor for finding the pages. There is nothing wrong with this but the search engines don’t see it that way.

The idea of searching is to find relevant information. However, if you’re competing for a term that’s too competitive, you’ll probably get a lot of irrelevant results. The search engines will remove you from their index if you use the same keywords as anchor text. One way to avoid this is to use a big number of anchor text links throughout a large site.