This is a social media marketing strategy for the long haul. Whether you’re creating a social media marketing strategy or just getting started, it’s vital to know the long-term consequences of your activities, both positive and negative, and plan accordingly.
Here are five ways to measure the performance of your social media marketing campaign if you’re planning a product launch.
1. Observe Campaign’s Progress
Determine the progress of the campaign in terms of engagement and results. Be sure that people are sharing your content. Pay Attention to what people are saying about your campaign. Know this to refine your efforts in the future.
In the end, you want to know what works best for your business. If people have responded positively to your content in the first place, then you should continue with that approach. If not, perhaps you need to step up your game or make changes to your communication style and content.
2. Measure Conversions
Now that you have the answers to the aforementioned questions, you must decide whether or not your campaign is producing results. Find out how well people are engaging with your content, in terms of likes, shares, comments, and so forth. You want to know this to make changes to your campaign, to add or alter activities, to change content. When someone clicks on your link, they are interacting with you in some way, thus you should know what actions they do as a result of your material.
This can be accomplished by tracking the outcomes of your Facebook actions (likes, shares, comments). You can inform people about your launch through Facebook messages and request that they “like” or comment on your post. If people aren’t responding to your material in any way, you should change it.
What matters most is that you understand how your campaign is performing. With a few tweaks, a successful campaign can be maintained. A campaign that isn’t performing well can be canceled or severely reduced.
You also might want to keep track of how many people have previously clicked on your link. After all, in the beginning, you want to know how your campaign is going in terms of ROI. The more people that click your link, the more money you’ll make. The higher the number of referrals you receive, the higher your conversion rate.
The goal is to know everything about your campaign from start to finish. Once the initial campaign is over, you should end the campaign. If you discover that one was a flop, you should put everything on hold until you can enhance the following one.
This can be accomplished by using Google Analytics. This will allow you to keep track of the number of people who visit your website and how many people leave.
This would provide you with data about the success of your campaign. You can see how many people have clicked on your link, had an engagement with your content, have signed up for your email newsletter, and how many have requested a quote.
If your email marketing campaigns are generating a lot of attention, you may use Google AdWords to check how much each click costs. This will give you an idea of your budget and the campaign’s effectiveness.
Installing Viral Marketing Calculator is another great technique to examine your email marketing plan. This will allow you to assess your campaign using mathematical operations on a spreadsheet. You can monitor which keywords people use to find your website and which keywords they use to link to it. This will provide you with a good indication of the effectiveness of your campaign.
It’s also important to assess the success rate of your campaign. If your campaign is proving to be really successful, you should consider making it even more effective.
1. Pay-Per-Click: The best approach for a pay-per-click campaign is to pay for a slot on Google PPC. You get a much higher CTR and get targeted traffic. The trick is to not have too many ads on the first page. You only want one or two ads. This will be enough to get the click, but not enough to get the referral. Your ad will be one of the top ten results for the keyword. You can make the ad creative to make it stand out.
2. Off-Page SEO: This is a very important, and the least effective way to analyze your campaign. Your goal here is to get links to your website, and articles on related topics. Since these articles can be keyword-rich, it is very important to create relevant and in-depth articles. You can use this approach for free with article directories, or purchase a link network.
An effective way to analyze your campaign is to track the number of people coming from Google to your website. Monitor this using the Viral Marketing Calculator. This will give you an idea as to how many people you have referred. You can determine if your campaign is highly effective by looking at the CTR, or referrers.
3. CTR: This is the percentage of people who clicked through your Google PPC ad. This is a quick way to determine if your campaign is working. Anything that has under 1% CTR is highly effective, and you should go over about 10%.
4. Referrers: This tells you how many people you have referred to your campaign. Anything over 10% is highly effective, and you should aim for about 20% to get a good idea as to how effective your campaign is.
