You can start by automating as much of your marketing as possible. After that, you may start filling out contact forms. You may set up automated notifications, and if you receive a confirmation text message about a new product or service from a customer, you can start talking about it by reacting to them and providing them further information.

This is a great way to get to know your customers and their interests and wants.

If they’ve purchased from you before, and you’ve gotten their SMS address, start to send them offers through automated channels.

Send them an email, or messages on your Facebook or LinkedIn page. You can send them a series of emails telling them how great you think they are until they either unsubscribe or bring up the unsubscribe button.

Send them a coupon, a special report, some information, a special report, or a special offer, and there’s no reason they can’t use it.

The best thing about this is that you’re making sure that your customers feel like they are a part of your team. The fact that you are talking to them only serves to reinforce their love for your business.

This isn’t to say you should hound them with emails or try to sell them everything you have. Instead, a balance should be struck between doing everything for them and trying to outperform everyone else. You won’t get it quite right, but you’ll discover a nice medium. It means you’re doing something right if they can contact you and get involved.

You won’t be able to automate your social media. Social media is a very personal experience. Responding to comments, tweets, or Facebook posts, adding comments to articles, or replying to tweets or Facebook posts all stand in stark contrast to what you’re trying to accomplish with automation.

Your email, on the other hand, allows you to automate your responses. You can set up a system for sorting and prioritizing data. Emails can be scheduled and the time of emails can be controlled. You can automate the removal of low-hanging fruit and weeds that have grown out of the center. It’s a lot better use of your time, and it ensures that no one is neglected. The automation also allows you to use the system in reverse, allowing you to target customers that are low-hanging fruit. Keeping track of what works and what doesn’t is quite beneficial. This means that the leads you’re nurturing are the ones worth nurturing longer, the ones that can be pruned to keep costs down, and the ones that can be persuaded to pay you by the end of the month. You can tell which ones are which because of the automation.

To see that you get value from the automation, you have to set up a system that tracks your goals, and the results of each goal. You’re looking for growth, or you’re looking for stability. It’s easy to see which is which.

The goal is to ensure that you create a steady stream of prospects. You’re not allowing anything to slip between the gaps. A lead is a person who is interested in buying something. You’re giving them a fair chance if you’re producing a steady stream of leads. You’re ensuring that you’re making the right calls to the right people if you’re helping people in finding a sales representative they want to work with. You’re ensuring that they make good decisions by helping them in purchasing what they desire. That is the essence of stability.

Your company isn’t a charity. You have a market that begs to be tapped. It’s becoming more difficult to reach out to them with what you have to offer. They’ve gotten a lot smarter. You’re losing potential revenue and missing out on the possibility to make more money if you’re wasting your money on something that’s not working.