With a major focus on desktop searches and traffic, it’s clear that mobile will overtake desktop as the most popular screen size for internet searches, and this trend will undoubtedly continue.
This is the third year in a row that the mobile-to-desktop ratio has risen to 3 to 1. The ratio will be 3.3 to 1 in 2017. This indicates that over 20 million corporate searches will be performed on mobile devices in 2017, up from 16 million last year.
In 2017, Google searches will reach 6 billion, up 4% from the predicted 6.2 billion in 2016.
As more people use their devices to conduct searches, the number of searches performed on Google’s behalf will rise, resulting in an increase in advertising revenue for Google as more people click on the ads, making it a win-win situation for Google, whether a business is an advertiser or a publisher.
Google announced new language tools in 2016, which will begin to analyze results when a user searches in their native language.
Publishers will be able to focus their ads and track how their money is spent starting this year. Publishers can establish ad groups and use them to target certain individuals.
This is a win-win situation for both Google and publishers. There are more options for SEO with a larger number of publishers. Google sees publishers as a benefit, offering them a better user experience and, as a result, more traffic and conversions, as a result of increased advertising revenue.
Google will integrate Google Assistant with its gadgets this year. Users will be able to access Google even when they are not using their mobile device, allowing them to respond to queries without having to leave the home screen.
SEO has always changed with the internet, and it will continue to do so in the future. As a result, the ways we use SEO and the tools we use to do so will change. In recent years, we’ve seen a shift away from SEO and toward tools that allow webmasters to focus more on content and user experience.
So what does this mean for you?
To start with, it means that businesses focused on search engine optimization may better focus on their goals. If you want to improve your website’s search engine ranking, you can use a tool to help you.
As more emphasis is put on organic search, the number of publishers and ranking services will continue to decline.
Google Assistant and Google Home will also be linked to mobile devices as more people develop web apps. As a result, people will have access to SEO in more ways than ever before. While the focus will stay on the user experience, the tools available will improve, and new platforms and experiences will emerge. Businesses who are prepared to give Google access to their website will see a bigger benefit from SEO. Because Google has changed the rules, SEO as a service will become less important in the future. We’ll examine what impact this has on your business in the future.
If you’re not already using SEO, do yourself a favor and get started right away. Don’t let yourself be the one who misses out on a lot of traffic. Don’t be the person who can’t get into the top 10 because they’re too busy with other things. Instead of focusing on other areas of a business, this post will show you how to use SEO to your advantage. Also, don’t be afraid of change. Search engine optimization is a tool, not a punishment. It will continue to be helpful to your business in the future. With time, Google Assistant will get more powerful. And this is excellent news for your company.
SEO is a service, not a conspiracy. It is helpful and useful to your business. I recommend that you make the most of it. You can use it to help you with content creation, sales copy, and getting a better ranking for your company in the search engines. All of these will remain important to businesses in the future.
What will happen is that the most popular service will become less important over time. And the majority of the money that was previously paid to SEO firms will now be directed to search engine companies. The most significant and widely used aspect of SEO will see less and less work. So don’t get the idea that you’re part of some evil plot.
This is how things will continue to be. Your current SEO efforts will continue to work and improve over time. There will be less and less work that is most important to search engines, which will free up more time for you to focus on what you do best, which is making sales.