“Social media is a worldview that embraces both online and offline media. It’s a marketing strategy that entails creating a blog, tweet, YouTube channel, Facebook page, and online store, as well as engaging with fans and potential customers on these platforms regularly.”
I hope this gave you a basic understanding of how to share your content on social media. Social media has shown to be an excellent tool for achieving business objectives, on the other hand, it will not provide you with the results you want if you do not have a goal and objective.
Here are some points to consider before you decide to post your content to social media:
Content: What are you trying to achieve by publishing your content to social media?
What are you trying to achieve by publishing your content to social media?
Acquisition: Is it a one-off or ongoing? Will you build upon the content or do you intend to continually grow your audience?
Is it a one-off or ongoing? Will you build upon the content or do you intend to continually grow your audience?
Purpose: What is the purpose of your content? Is it to increase sales? Engage your audience? Provide valuable information? Or do you have an ulterior motive?
What is the purpose of your content? Is it to increase sales? Engage your audience? Provide valuable information? Or do you have an ulterior motive?
Audience: Who do you want to share the content with? Are you trying to sell something? Encourage participation? Provide educational information?
Who do you want to share the content with? Are you trying to sell something? Encourage participation? Provide educational information?
Consistency: Is the content “one hit wonders” or consistent? Do you want to publish throughout the day, every day or just on a few days a week?
Is the content “one hit wonders” or consistent? Do you want to publish throughout the day, every day or just on a few days a week?
Unique: Are you trying to draw attention? Is your content going to get lost in the sea of other content? Are you trying to steal attention? Or do you want to create a buzz?
Are you trying to draw attention? Is your content going to get lost in the sea of other content? Are you trying to create a buzz?
Prodigious: Do you want to publish frequently? Or do you want to wait for the next best idea?
The answers to all of these questions should lead you to your ideal target audience.
For example, if you’re a cleaning service company, then your ideal target audience should be homeowners or tenants/buyers of rental properties. If you’re a restaurant, then your ideal audience is home-based business owners, executives, or managers. If you’re a financial advisor, your ideal audience would be middle-class individuals who earn $200K a year or more, or who have $250K-$500K in investable assets. And so on.
You’ll want to know the answers to these questions before you begin creating your content – at least as far as marketing content goes. There’s no getting around it – if you’re not writing content that appeals to your target audience, you’re missing a great opportunity. Once you know who you’re writing to, you can write content that will appeal to that audience, and hopefully get it into the hands of the right people.
How do you know who your target audience is? Simply start taking a look at the content that’s currently being published. Who are the authors posting? How many pages are they producing? What age groups are they targeting? By knowing who your target audience is, you can begin to narrow down the perfect person to write for.
Take for example a cleaning service owner. I bet the first author you think of when you think of a good target audience for content is a homeowner who wants an inexpensive way to clean their home. But what if you were writing about a business owner who earns $200K+ a year who also has a family who needs a reliable cleaning service to keep the house safe and clean? What if you were writing about a high-earning professional who has a young family who wants a clean home for their rooms?
In the above examples, you can see how knowing your target audience can help you write content that appeals to people who fit that description and can reach those readers. It also becomes easier when your audience is even more detailed – let’s say you were writing about a homeowner earning $200,000 a year and having 2 kids who want a home cleaning service. Knowing who your target audience becomes even easier.
One of the main problems with knowing who your target audience is involves marketing automation – you aren’t always aware of who you are writing content for. Since everyone is not writing content exclusively for their target audience, you need to know who your target audience is to be sure that you aren’t spending all of your content on people who aren’t your target audience.
The solution to this problem is content analysis. Content analysis is where you look at the types of people that are using your blog to find out what type of people they are, what topics interest them, and identify what social media platforms they frequent. This can help you narrow down your content and reach your target audience.
To do a content analysis, simply go to your analytics page and go to content analysis > demographics. From here you can see who has been using your blog since you created it, as well as who is using it most.
Another way to narrow down your target audience is to take a look at your content using the Content Analysis > Keys & Plugs tool. From here you can see exactly which keywords or key phrases your audience is most interested in and what they are typing in.
Be sure to also take a look at the Keywords & Keywords Management > Organic > Search Engine Optimization and Advanced Search Engine Optimization tools. These tools will help you identify what keywords are more appropriate for your website, what sites or pages are linking to your website, and what pages are getting the most visits. These tools can help you find out if any keywords are no longer receiving any traffic and if they are anyhow.
You can also use the RSS functionality to find out the topics that your audience is most interested in and to see what pages they are visiting most frequently.
Another good way to determine what topics your audience would like to hear about is to hire a researcher to send you surveys and to follow up with them.
You can use the Google analytics tool to see how many people are using your website or blog or video. If there are lots of visitors then you can conclude that lots of people are interested in the topic you have chosen.
In conclusion, using social media tools and analytics is a great way to find out what your audience wants and what they are thinking. As a designer of web pages and blogs, you can use the keywords or phrases that your target audience types in when they search for the information you have provided.
Finally, you can use the RSS functionality of your website or blog to find out what topics the audience is interested in and where they are visiting.
