As a business, why not use a hashtag to go out on a limb? Get a feel on how your competitors are using Instagram. Use one that relates to your business, and get an idea of what they are doing. You want to establish some sort of standard, an image, identity, and style....

You need to get across a message that will inspire others to share it. So how do you research keyword phrases to pull off? If you can't make the keyword phrases work, the process of creating great content is useless. Identifying your target audience is the best way to...