Here’s a short primer on what SEO is, and what it’s for, and what you can do to apply it to your blog or business.
SEO is a set of tools and principles to help a search engine identify and rank your content highly. It’s basically a set of techniques to help get your content indexed in the search engines. SEO also encompasses a number of techniques that optimize your website’s code for the search engines. Keywords, links, content, and structure are some of the components of SEO.
Why is SEO important?
SEO is important because it allows a search engine to find your content. If your content is not easily accessible by a search engine, then it can’t possibly find it. The other benefit of SEO is that if you are able to be indexed in the search engines, this increases the chance of your content being seen by a searcher. Here’s the thing, if your content is not easily accessible by a search engine, you are not getting found by searchers. This is important because people who are actively searching for something tend to be good customers. A good prospect can make your blog profitable.
You need to focus on building links, content, and keyword analysis. Using these techniques will help your blog be indexed more quickly by search engines. You can’t expect to be indexed in every search engine, but you want to make it to the front page in as many search engines as possible. There are a number of ways to accomplish this. Here are a few ideas:
Submit content to as many directories as you can.
This allows you to share your content with a wider set of potential readers.
Write a number of articles with your keywords as the title.
Submit your content to article directories.
You can have your content posted on article directories that are focused on your particular niche or theme. Article directories tend to attract readers who are actively searching for something.
Write a number of videos with your keywords as the title.
This allows you to share your content with a wider set of potential viewers. Videos attract a wider range of viewers than articles because videos allow viewers to stay on your site. They can leave your video upon finishing it.
Write a number of videos with your keywords as the thumbnail.
Videos attract a wider range of viewers than text because video allows viewers to stay on your site. They can leave their video upon finishing it.
Submit your videos to multiple video directories.
This allows you to share your content with a wider set of potential viewers.
Video is so popular right now because it is the perfect way to attract a wider set of potential viewers. You will notice that many YouTube videos that you can find at the top of the search engines are videos. This is because YouTube attracts a wider set of viewers than other video submission services like Vimeo or Dailymotion. Videos attract a wider range of viewers because of their simplicity and accessibility.
The great thing about the internet is that there are a number of directories you can submit your videos to. There are a few you can use to help submit your videos to as well. These directories will let you choose the video file name and also the description that will appear at the bottom of your video.
Content is extremely important for SEO videos. If your content is optimized for search engines then you will find it easier to rank in searches. You will also find that people who visit your site will be more likely to click on your links and end up buying your products or signing up for your newsletters.
Content is not only important for SEO, but also for the right people. If your content is not compelling or isn’t relevant for those who are searching for the information you provide then it is unlikely that they will find it. It is also possible that they won’t bother to read the description or take the time to watch the video. They will simply click away. This means you have less conversions, less sales, and lower sales revenues.