You must learn how to write a press release that generates interest in readers, generates more traffic for your website, and increases your brand visibility. Before you launch a PR campaign, review the basic tips that help you write a press release that offers a...

93% of subscribers see tweets messages as somehow or very useful, while 92% receive text messages from an advertiser's company as somehow or very useful. This is even better than those responses from previous years: 91% saw tweets messages as somehow or very useful in...

Search Engine Optimization (SEO) The first step in search engine optimization (SEO) is to define the keywords your website will be targeting. The more specific the keywords, the better your search engine listing will be. You also want to specify which search engines...

A paid ad campaign is the first form of campaign. You pay by placing an ad on a website and pay the advertiser when someone clicks on the ad. This is a traditional method of marketing that has been used for many years. This type of ad campaign has proven to be quite...

These are the seven most important rules of thumb for WordPress users. 1. Create a password. Create a password before you begin uploading images, videos, and other files that will be part of your website to ensure that only authorized users can post the content....

1. Create a plan for your marketing processes. In a worst-case scenario, you should automate 30% of your marketing processes. This is a great time to start if you haven't already. A) you can use the time to fine-tune your processes to avoid common pitfalls, and B) It...

Using the right keywords is the most important element of your campaign. It will help you target your content to different search engine users and ensure that your content is unique and applicable to different groups of consumers. You'll need good keyword analysis...

As a business, why not use a hashtag to go out on a limb? Get a feel on how your competitors are using Instagram. Use one that relates to your business, and get an idea of what they are doing. You want to establish some sort of standard, an image, identity, and style....

You need to get across a message that will inspire others to share it. So how do you research keyword phrases to pull off? If you can't make the keyword phrases work, the process of creating great content is useless. Identifying your target audience is the best way to...

Not surprisingly, most small company owners focus on website design, brochure printing, and other items out of their control regarding their small business marketing efforts. However, just because you aren't directly responsible for your selling product doesn't mean...