From time to time, you can judge a book by its cover. And when it comes to websites, you can almost always judge them by their covers.
The overall look of your site can have a significant impact on each user’s experience. Visitors will rarely invest their time if the cleverly engineered facets don’t look good, no matter how many calls-to-action, banners, or contact forms you have.
But which design elements have the most significant effect on how a user interacts with a website, and what can be done to improve it?
A designer should always put users first!
As a result, your website’s design should prioritize users. To put it another way, the user is the whole reason you exist in the first place. Make sure the interface, content, and especially the content structure are all laid out so that a human visitor can easily navigate. The sole reason you have a website is to attract human visitors. You don’t have to explain what you do or try to market your services. All you have to do now is get the user onboard.
Use clean, minimalistic typography and design to encourage simplicity.
Its been proven that people don’t read very far into websites. Instead, they scan their way through them. This leads to an overall reduced perceived value of the website on the user and makes the website less useful, not more. Your website design should therefore be such that the first letter on every page is legible.
It’s useless to hide behind a large image file if most of your users don’t have internet access. The image must be available without the need to download it. Note that image files are simply smaller versions of the original; thus, there is no quality loss. While there is some loss, it is not substantial enough to justify uploading the original on its own. The image should be embedded as an external image (a graphic) on the website and then linked from there. If a visitor can’t find your website, it should be designed so that they can’t figure out what it’s about. It’s critical that all logos, as well as company branding and other elements, are visible.
Keep the navigation basic and straightforward.
On each page, try to create a single point of contact for users so that they don’t have to search for what they want; instead, they can simply click on it. If you have many pages, make sure they’re arranged so customers can simply discover the one they’re looking for. Ensure that they are all easily identifiable from the home page. (Having many menu items is useless if the user can’t see them, especially if the menu items are small.) Make sure the search bar, as well as the main menu, are visible on every page. Make sure there isn’t any duplication of effort in style and design, as many people have trouble finding things, especially on smaller screens. Also, double-check that all links work, that they appear to be valid and functional, and that they direct the user to the correct position.
Optimize the Images on your Website.
There are various ways to optimize images; the best way is using the lossless file compression method. Not all computer programs support this file compression option, but it’s the best available technology to work with. If you find it difficult and not an option, you might need to employ an image optimizer.
Ensure that the Website loads quickly.
Make sure that all of your pages are optimized to load quickly, as every second provides a visitor the same amount of time to decide whether or not to proceed. This is especially important on mobile devices because users don’t have time to wait for pages to load. Changing your pages from HTML to CSS is an easy and effective way to make them load faster. You won’t have to worry about the code because the designer will take care of everything, and you’ll be able to keep your page as is and add the CSS afterward, or even remove the code altogether if you don’t need it. The above two points are now taken good care of.
When designing a user-friendly website, these are the most crucial factors to consider. Some people believe that using a website is unnecessary and that they can get by without it. However, if you’ve ever used a website, you’ll understand what I’m talking about. Any website that isn’t user-friendly is a constant source of frustration for users. That said, I wouldn’t go out of my way to create a user-friendly website because there are already plenty of websites out there that haven’t given user-friendliness much care.