Quality content marketing has the power to create a flow of your information to your readers. When they click through to your website, its your job to give them the quality content that they are looking for.
There are a couple of concepts you should know about content. First, content is information. This means that, if you’re trying to sell something, the information you put in your content must relate to the thing you’re trying to sell. For example, if you’re trying to sell cars, your content should give the reader the most info they need so they can understand what you’re trying to sell.
This is why you should always tell your story, whether its through your articles, your interviews, or your videos. This means that your information should give your readers a story. A story will create a flow of your brand values through your audience. And the values that will be created are trust and credibility. Trust and credibility build your brand. And brand building is the path to success.
How do you create quality content?
The idea is to give your audience quality information. The more you give, the more they will grow to trust you. The other way to generate quality information is to give them what they need and the most important thing is what they want. Do you see how the system works?
a. Give your readers what they need by giving them quality information.
b. Give them what they want by giving them what they need by giving them what they want.
Quality information comes in many forms. You can give your readers information in an interview, article, video, slide deck or white paper.
a. Interviews are great because they give your readers what they need by giving them an inside look at someone else’s experience. The more you give, the more they will grow to trust you. The other way to generate quality information is to give them what they need by doing interviews.
b. Articles can be a good way to give your readers information by providing some background, history and why its important to you. And the other way to generate quality information is to give them information by providing some background, by writing an article.
c. Video are a great way to give your readers information by providing some background, history and why its important to you. And the other way to generate quality information is to give them information by providing some background, by talking about an article.
Another excellent way to generate quality information is to provide them with what they want by talking about an article.
I’ve read thousands of articles. And I’ve found that the only way that I can attract clients is if I provide my prospects and customers with information. And I’m not talking about a few sentences here and there, I’m talking about dozens of pages of information, and even more if I have some connections. And the best way to do this is to provide them with something they need and want.
Quality information is important for building a strong brand.
I’m sure you’re already building your brand and image. I know you’ve spent time thinking about what you want your visitors to do when they come to your website. And if you’re doing a good job of that, then they’ll trust you.
So what does your brand say about you? Are you proud of your name? Do you want everyone to know you’re an expert? Then you should have a web site that tells your visitors exactly what you do, and why you’re an expert. It may be as simple as a picture of you in your bathrobe holding a big red ball, wearing a smile, but underneath it should be what your visitors want to know.
I don’t mean it’s a matter of fancy, and colors. I don’t mean it’s a matter of fancy images, and fancy fonts. If you’re using that, then you’re not going to do your job. And if you’re not using those, then you’re not going to attract clients. You should use the same images, the same fonts, the same typeface, and the same language that you use in your emails, newsletters, and invoices, so that you’re identifying with your prospects. And you should tell them what you do and why. And the best way to do that is to give them information by writing an article.
It is often thought that if you write an article you will automatically get clients. Wrong! Writing the article is just the beginning. You must provide valuable content. That’s the point. And the best way to do that is to have multiple articles at your website. So your prospects can always go and read the content you’ve provided online. That gives them important information that can help them understand your products and services, and make decisions about working with you.
And in those articles you can use the same methods you use to market your products. So if you’re a spa business you should write an article about moisturizers. If you’re a realtor you should write an article about how to deal with pesky questions from anxious buyers. It should all fit together.
If you’re a realtor, then your articles should always talk about the benefits of getting a list of buyers. “Here are the 3 things you get if you get a buyer, and here’s what you get if you get one.” Those are the 3 steps to a successful list. But if you go all out and do all your marketing at the same time then you’ll be able to get your articles on the internet, and your list growing at the same time.
1. Create multiple articles.
2. Use those articles to talk about how to deal with pesky questions from anxious buyers.
3. Also use those articles to talk about the advantages of buying a home, about getting a list of buyers, and all the other useful information you give away when you get a list of buyers. It should all fit together.
The best way to develop and post articles is to do it in batches. So post them using social media management software like Hootsuite and get it out there. And if you get an overwhelming amount of traffic trying to post something you probably need to tighten up your title, keywords, or your article. Get that written and try posting again.
By doing this you won’t spend a lot of time editing, you won’t spend a lot of time managing your social media, and you can concentrate on growing your list. Which is what it’s all about. I talk about growth of your list – how to grow your list, and all that good stuff in my book.