You can focus on these strategies and build upon them to increase your sites visibility in the search engines.
Create a site map. Make sure that your sites navigation structure has a site map to guide visitors to the individual pages of your website. The site map should link to each page’s landing page or page-specific landing page. This helps search engine spiders discover the pages of your website. A sitemap is a representation of the page structure of your site that is linked to a site map. A sitemap is created by creating a new XML file and submitting it to the search engines. The file format should be compatible to the format used by Yahoo!.
Create HTML links. To avoid problems with search engine spiders crawling and indexing HTML, link to your other pages using HTML links. If you create a site map for your site, create HTML links to each page of your website. This helps the spiders discover the pages of your site by automatically creating links to your other pages.
Include text links to each page. An important part of your site map is the text links to each page. Text links are created by adding the text “text link” to the link. Do not add the text link to your page’s title link; this would confuse the search engine spiders. The text link to your page’s content link is also an important part of your site map. For instance, you can use the text link link to display an ad on your site. Do not create a big text link every time you create a page on your website. Create small text link for each page on your website and include the link text in the link. The content link link helps visitors to navigate your website by linking them to the particular page of your website.
Create a site map with keywords. A site map that is designed without keywords is incomplete. You can include the keywords in your site map, but you must create a page for each keyword that you are aiming for. Keep the keywords limited and focused. This avoids the inclusion of the wrong keywords. There is no exact science or formula to create the site map. Create a page for each keyword and keep all your links on the same page.
Create a structured site map. A site map that is based on the keywords is structured on the hierarchical terms. You must keep the site map topic based and centered. Do not create a site map with as many different topics. If you create multiple site maps of the same topic, they are considered to be duplicates and you can be penalized or banned. Make your site map topic based and keep all your links on the same topic.
Create a site map that allows users to navigate to every page. Make your site map not just a navigation menu. Create a site map that allows users to easily navigate to every page on your site. Your site map can include links to many different pages. In addition, you must keep the site map topic based and centered.
Plan the content of your site map. This involves creating a site map with relevant content. If the topic of the site map is one about pets, include the text “pet” and some relevant information about pets. Include relevant information on pets is important because a website about dogs should have content related to dogs, and so on. A site map that is focused on the same subject as the targeted keywords can result in a ban or penalization.
Plan the navigation of your site map. Plan your site map content. Use your keywords on the site map navigation structure, not just the host of words. Also, make sure that each of the links will take the visitor to the corresponding page in the site map. This avoids a duplicate content penalty.
Plan your site map navigational structure.
This is actually a continuation of the above steps. It is the step in which you plan to implement the site map topic. You can also use the above items to check the site map for consistency, appropriateness, and how the site map relates to the target keywords. If you are following this article all the way through, your ranking will increase in the search engines. The link popularity of the site will grow.
If you are starting a new website, the article above will not help you a lot. It will help you get indexed by the search engines. However, you should not stop optimizing your site completely.
Follow the SEO process until you see some changes.
After you stop following the SEO process, you will get penalized or banned.